Singapore · Yoga · Ice Bath · Practice
Roxanne
Kow-Goh
"Stay In The Room."
🔥 Bikram Yoga
❄️ Ice Bath
📖 Practice Letters
🌱 Teacher Trainer
"Stay In The Room."
The person behind the practice
What started as a yoga class in 2011 quietly became a life. Not just a practice — a philosophy.
Roxanne left a corporate career in wellness marketing and FMCG to step onto the podium full-time. Before founding 2Be Yoga, she spent years at SuperNature building Singapore's leading organic wellness distributor, and at Dairy Farm International leading trade marketing across health and beauty — giving her a commercial discipline uncommon in the wellness space.
She completed Bikram Yoga Teacher Training at Bikram's Yoga College of India and graduated with the Best Yogini Award. She went on to co-found 2Be Yoga, compete in local, regional, and international yoga championships alongside her husband Kenneth, and train the next generation of Bikram teachers through BYTT 2026.
Her second discipline — ice bath facilitation — came as the natural counterpart to heat. Fire and cold. The same philosophy, opposite temperatures. Stay in the room, whatever room you're in.
"Roxanne works with full commitment — dedicated, trustworthy, and knowledgeable. She cultivated key decision-maker relationships and built lasting revenue partnerships. Roxanne makes the perfect representative for any organisation or brand."
— Former Line Manager, SuperNature Singapore
Co-Founder & Lead Instructor
2Be Yoga · Singapore
Co-founded Singapore's premier Bikram hot yoga studio. Built the instructor team, brand, and community. Introduced cold plunge and sauna programming as adjacent wellness revenue streams.
Business Development Executive
SuperNature · Organic Wellness & FMCG
Established SuperNature's market identity as Singapore's leading organic wholesaler. Built and managed a portfolio of corporate accounts and distributor partnerships.
Trade Marketing Specialist
Dairy Farm International · Health & Beauty
Led trade marketing strategy across health and beauty categories. Managed retailer accounts, promotional planning, and consumer-facing campaign coordination.
🔥 National Yoga Sport Championship Singapore
🏆 International Competition with Bikram Choudhury
Find her in the hot room
Roxanne teaches the traditional Bikram method — 26 postures, 2 breathing exercises, 40°C — across three Singapore studios. Check individual studio apps for the full, up-to-date schedule.
Boat Quay · Raffles Place MRT
Tampines · Tampines MRT
Millenia Walk · Promenade MRT
Roxanne has been invited to lead a dedicated Bikram Yoga workshop — a deep dive beyond the regular 90-minute class. Subscribe to Practice Letters or follow on Instagram to be first to know.
The writing
Letters on discipline, resilience, and self-mastery — through heat, cold, and the long game of showing up.
Practice Letters is Roxanne's Substack publication — a space to think out loud about what 14 years of Bikram Yoga, ice baths, and embodied practice have quietly taught her. Not tips. Not tutorials. Letters.
Published weekly. Read by practitioners, teachers, and anyone who has ever wanted to leave a room and stayed anyway.
190
Subscribers
7
Months running
Weekly
Cadence
Why Some People Never Improve in Bikram Yoga (Even After Years)
What You Wear to Bikram Yoga Matters More Than You Think
Why You Feel Like You're Dying in Bikram Yoga (But Keep Coming Back)
From Ballet to Bikram — Returning to a Feeling I Didn't Know I Missed
Can Bikram Yoga Replace Face Yoga? On Aging I Didn't Expect to Think About
Read all letters at Substack →
Stay In The Room
The e-book
The room will get hard. Your mind will tell you to leave. Every reason will seem reasonable.
This is Roxanne's first e-book — a distillation of what the hot room teaches you about practice, presence, and the discipline of staying when everything says go.
Whether you practise Bikram Yoga, step into ice baths, or simply find yourself in rooms you want to escape, this is for you.
Get the E-book →The cold
Cold exposure is not a trend. Done properly, it is a discipline — one that teaches the same things the hot room does: breathe, don't react, stay present.
As a Certified Cold-Heat Resilience Facilitator, Roxanne guides individuals and groups through cold water immersion safely and intentionally — with the same method and presence she brings to the podium.
Sessions available for individuals, small groups, and corporate teams.
Enquire About Sessions →Breath preparation, nervous system priming, setting intention for the cold
Real-time breathwork cues, calm facilitation, step-by-step presence
Structured warming protocol and reflection on what the cold surfaced
Private 1-on-1 sessions or small group format — enquire for availability
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